What Handyman Connection franchisees say, in short
Across the owners we have recorded, four themes come up again and again.
It suits managers more than tradespeople. The owners do not do the repairs. Independent craftsmen do the work, and the owner runs the business around them.
Demand is growing. Owners describe homes getting more complex and fewer homeowners able to fix things themselves.
The craftsmen are partners, not staff. Owners talk about looking after their craftsmen as much as their customers.
It is a real job. Early starts, dispatch every morning and a full working day, especially in the first years.
The rest of this article looks at each of these in the owners’ own words, including the parts that are hard.
Who the owners are
Troy Manary, Ottawa. Troy bought the Ottawa office in 2017 from the owner who launched it in 1998. Before that he spent 25 years as a computer engineer in high tech, the last ten of them as a project manager. Ottawa is now the largest Handyman Connection office in Canada.
Frank and Rose-Marie, Kelowna. A husband-and-wife team in British Columbia. They first worked with Troy on a few jobs in Ottawa, then bought the Kelowna franchise when it became available. Frank handles estimating and the jobs; Rose-Marie does the books.
You can watch all three on our franchisee testimonials page.
Why owners chose a handyman franchise
For Troy the move was about transferable skills. In high tech he managed teams, customers, schedules and budgets, and he found that a home service office needs exactly the same things. In his words, “I transferred all of those skills to Handyman Connection. I’m just not building computer systems anymore.”
He is handy as well. He does his own renovations, and his father is an electrician. But he treats that as a hobby that helps him understand the work, not as the job. That reflects what we see across the system: having managed people predicts success far better than having held a tool, as set out in what makes a franchisee succeed, and what makes one fail.
Frank and Rose-Marie came at it from the market. Working with Troy convinced them the concept was sound, and they see demand rising in Kelowna: “Our economy is growing and people are becoming less and less handy. Houses are getting more complex, so there’s greater and greater demand…”
What owners say the day-to-day is like
Nobody describes swinging a hammer. They describe coordination.
In Kelowna the day starts early. The first job is checking dispatch to see which jobs are on, then checking again to see where every craftsman is going and whether anyone might need help. They are in the office by around seven and usually leave between four and half past. Their summary: “We’re very organised. And that’s what it takes to make it work.”
The customer side, as Troy puts it, is about confidence more than carpentry: “We’re really selling trust to the homeowner.” Homeowners book a repair, but what they are paying for is someone competent at the door, a fair price and a company that stands behind the work.
For the full shape of a working week, and how it changes between year one and year five, see what a week actually looks like when you own a home service business.
What owners say about working with craftsmen
Every office works with independent craftsmen who bring their own tools and vehicles and are paid per job. Troy says the arrangement works because it takes away the parts of running a trade business that craftsmen dislike: paperwork, emailing estimates, following up with customers and collecting payments. “And so we help them do better at their job,” he says. “And that’s why a lot of the craftsmen like working for us.”
Frank stresses that loyalty runs both ways. When a customer complains unfairly, the owner stands between them and the craftsman: “I definitely go to bat for my craftsmen when they’ve done a good job, done it on time, and had a really good, reasonable price.”
In Kelowna the relationship goes beyond business. They talk about enjoying the time spent with their craftsmen and describe it as being like a family. The economics behind the model are in how paying 47% still leaves a better margin.
What owners say about training and support
New owners complete a six-week training programme: five weeks online and five days in person at a working office. After that the support continues, with weekly operational calls, monthly financial reviews, field visits and access to the other owners in the network.
The network is not just a line in a brochure. Frank and Rose-Marie found the brand by working alongside an existing franchisee before they bought, which is about as thorough as due diligence gets.
Owners should know where the leads come from. Roughly a quarter of marketing comes from head office and about three quarters is driven locally by the owner. SEO for every office is handled centrally. What the training and support programme covers has the details.
The downsides owners are honest about
Testimonials are chosen by the franchisor, so it is worth looking for what they admit. Read closely, these ones are candid.
The admin still has to be done. The estimates, follow-ups and collections that craftsmen are glad to hand over land with the owner, and in a new office that usually means you.
The day is full. Seven until half past four, starting with dispatch, is a proper working day. It is not sixteen hours, but it is not passive income either.
Working as a couple is constant. Frank is open about it: “We’re together 24 hours a day, seven days a week.” It works for them because the roles are clear: he estimates, and “nobody can do books better than my wife.”
Stepping back takes years. Troy now splits his time between Ottawa and Texas, with a manager running the office day to day, but only after years of building it. What semi-absentee ownership actually requires explains what has to be in place first.
Not every office lasts. Steve Brujic, President of Canadian Operations, bought the Canadian business in late 2019 and went straight into the pandemic. He says he still would not change a thing. He is also candid that some owners have retired, and some without exit plans have closed their businesses.
Who owners say it suits
Frank recommends it as a family business, where everyone can be involved and the hours can flex when you need time off: “We would definitely recommend this franchise as a family business.”
Troy’s story points to the other strong fit: someone who has run teams, budgets and schedules in another industry and wants to apply that to a business of their own. Steve describes the ideal candidate as someone who has had 10 to 20 people working for them and can rally the troops.
It suits people less well if they want passive income from the start, want to do the trade work themselves, or do not enjoy being the person everyone calls when something goes wrong. The ten-question readiness quiz is a quick, blunt way to check.
How to check franchisee reviews yourself
Any franchisor’s testimonials are chosen by the franchisor, including ours. The best check is to speak to owners directly and to pick some of them yourself.
During the award process you receive contact details for current franchisees, new and long-standing. Steve’s advice is to call more than the success stories: “There’s happy, successful ones, there’s grumpy ones, and you need to get both sides of the story.”
Useful questions to ask each owner: What did your first year look like? How much of your work comes from head office, and how much do you generate yourself? How easy has it been to find good craftsmen? Would you buy it again?
The Canadian Franchise Association is a good independent starting point on franchising in general, and how to evaluate a franchisor before you sign covers the rest of the due diligence. When you are ready for the owner list, get in touch.
Frequently asked questions
What do Handyman Connection franchisees say about the business?
Canadian owners describe it as running a team rather than doing the trade work. Troy Manary in Ottawa says the project management skills from his 25 years in high tech carried over directly. Frank and Rose-Marie in Kelowna recommend it as a family business. All of them stress organisation, early starts and looking after the craftsmen.
Is Handyman Connection a good franchise to buy?
It depends on fit. Owners point to growing demand, a model where independent craftsmen do the work, and a supportive network. They are also clear that it is a full-time management job, that most leads are generated locally, and that stepping back takes years. Speaking to several current owners is the best way to judge.
Do you need trade experience to own a Handyman Connection franchise?
No. Independent craftsmen do the repairs, and the owner runs the customers, estimates, scheduling and team. Troy Manary came from high tech and is handy as a hobby, not by trade. Head office looks first for people who have managed teams, are organised and communicate clearly.
Can I speak to current Handyman Connection franchisees before I buy?
Yes. During the award process you receive contact details for current franchisees, both new and long-standing, and you are encouraged to call the less happy ones as well as the successful ones. You can also watch Canadian owners talk about the business on our testimonials page.
Is a Handyman Connection franchise a good business for a couple?
It can be. Frank and Rose-Marie in Kelowna split the work clearly: Frank handles estimating and the jobs, and Rose-Marie does the books. Frank says they work very well as partners and recommends it as a family business. He is also open that they are together around the clock.



