Marketing Support Is Crucial For Any Good Business To Succeed
At Handyman Connection, our goal is to ensure your franchise thrives, which is why we provide unwavering marketing support for your handyman business on a daily basis. As you embark on this entrepreneurial journey, one of the most crucial tasks is to create a loyal and satisfied clientele with a focus on maximizing their lifetime value. We’re here to assist you in achieving that every step of the way.
That is why Handyman Connection helps each franchise owner in the following areas of marketing:
National Marketing
Supported by the Brand Development Fund, Handyman Connection provides handyman marketing support in the following areas
Handyman Connection website –HandymanConnection.com is designed to drive traffic and educate the consumer on our scope of services, and potential candidates to join your local team.
Online and digital marketing campaigns, including Search Engine Optimization [SEO], Search Engine Marketing [SEM] and Social Media for lead generation and brand building for all locations.
Monthly eNewsletter customizable for each location that a franchisee can use to communicate with their local market and customers.
Affiliation with Angi on National Program levels to take advantage of these trusted and significant sources of potential customers.
Email Retention Program – a customized email campaign that follows all closed work orders to support our Customers for Life strategy.
Assistance with creative design needs for local handyman marketing campaigns.
National and local PR to help promote new location launches and existing owners with PR worthy news and events.
Local Marketing Programs
In addition to the national handyman marketing efforts, Handyman Connection provides these resources to help our franchisees effectively and efficiently market their new handyman business on a local level:
All Local Handyman Connection websites are customizable for local promotions and information, pushing all leads directly into our business management software.
A Customer Service Center to help manage an overflow of local inbound calls.
Private Handyman Connection portal – handyman-toolbox.com – where you can customize and order all of your print, promotional and apparel needs for your business.
Email marketing ecosystem campaigns using automated technology, synched with our business management system, designed to support our Customers for Life strategy.
Local online and digital marketing programs that augment those done on a national level.
Monthly Marketing Education Webinar Series.
And more!
Effective Marketing Strategies
Marketing plays a crucial role in running a successful Handyman Connection franchise. It is the primary means by which the franchise communicates its value proposition to potential clients, helping to establish brand recognition and build a strong customer base. Effective marketing strategies can attract new customers while also fostering loyalty among existing clients, ensuring a steady stream of business. By highlighting its unique services and quality workmanship, marketing also helps differentiate the Handyman Connection franchise from competitors.
With the support of Handyman Connection’s established brand and proven marketing resources, franchise owners are better equipped to create visibility, generate leads, and drive growth for their businesses.
Testimonials
Handyman Connection has made starting a construction business as easy as it can be. They have done a phenomenal job of putting together not just the training program but the systems and procedures and when I left training I was ready to run a business.
Eden Prairie, MN
Nate Bruen
Handyman Connection entrepreneur for 10 years
Eden Prairie, MN
I was working in the field everyday with the tools and I needed an opportunity to get out of the field and the big deciding factor was the operational setup to be in the office and working with a team in the field.
Eden Prairie, MN
Chris Schenk
Handyman Connection entrepreneur for 7 years
Eden Prairie, MN
At Discovery Day, everyone treated us like family. They really took the time to care about us and why we wanted to do this and the process was amazing. My husband and I knew that this is where we belong.
Eden Prairie, MN
Lisa and Ben Gasca
Handyman Connection entrepreneurs for 8 years
Eden Prairie, MN
I came to my first conference and the franchisees that have been here for awhile were an open book and helped me plan my success. Now I like to pay it forward for new franchisee owners.
Eden Prairie, MN
Docia Boylen
Handyman Connection entrepreneurs for 7 years
Eden Prairie, MN
Frequently Asked Questions
Most lenders require 20-30% down payment, but various programs may allow higher leverage ratios for qualified borrowers with strong credit and experience.